A blockchain TV advert, shown during the 2018 World Cup in Russia, is helping to bring the technology into the living room of millions of viewers in the UK and Europe. The advert for IoT blockchain business Hdac is broadcast at halftime for all matches shown on ITV and during the highlights on Eurosport.
ITV is a major TV network in the UK, and the broadcasts on Eurosport are in English and French. The football World Cup is a global sporting spectacle, rivaled only by the summer Olympic games. England is the only home nation that qualified for the finals in Russia, but they have got off to a flying start with wins over Tunisia and Panama. Captain Harry Kane is the early leader for the Golden Boot with five goals in the first two games.
England progressed to the knock-out stages of the tournament even before they began their final group game. If they make it through to the latter stages of the competition, the viewing figures for the blockchain TV advert should be quite substantial. Understandably once the national team is eliminated from the World Cup, there is a marked decline in viewings figures. Hyundai Digital Asset Company (Hdac) will no doubt be hoping that England can go all the way, as they did in 1966.
Hdac is registered in crypto friendly Zug, Switzerland, but the project is part of the South Korean conglomerate Hyundai. Hdac raised $258 million via their ICO for the DAC token in 2017. They are looking to bring blockchain technology to IoT connected devices as shown in the TV advert. For TV viewers not familiar with blockchain technology the advert isn’t too clear, but it at least makes them aware that things are changing.
A single blockchain TV advert, even shown during the World Cup, will not bring crypto to the masses but gradually it will become part of their every day lives, just like mobile phones and the internet.
Financial analyst, smartphone app designer, technical writer, and crypto enthusiast. Blockchain verified graduate of MOOC 9, DFIN-511: Introduction to Digital Currencies, run by the University of Nicosia.