News has emerged that Italian football club Juventus have launched a Juventus fan token in partnership with blockchain and crypto platform socios.com, which has previously inked a similar deal with French football club Paris Saint Germain.
Juventus is widely regarded as one of the biggest football clubs on the planet, boasting some 340 million supporters all over the globe, and a social media fan base of around 60 million people.
An official Fan Token Offering in 2019
The Juventus fan token will allow fans to take part in a mobile voting and polling platform, and as with the PSG deal, there will be an official Fan Token Offering, which has been scheduled for early 2019.
Juventus co-chief revenue officer Giorgio Ricci commented that “Juventus is glad to welcome Socios.com to our partners.”
“At the Club, we are always very careful and pro-active towards innovation and new technologies.”
“Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in [a] cutting-edge way with their favorite club.”
Greater levels of fan engagement
As mentioned, the Juventus fan token isn’t the only involvement that socios.com has with the footballing world, and CEO and Founder Alexandre Dreyfus recently laid out his plans for his company over the coming years –
“Our long-term aim is to onboard more than 50 football clubs, and we hope to inject an additional $300 million into the sports economy over the next few years.”
“We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”
The driving ideas behind projects such as the Juventus fan token are to encourage greater levels of fan engagement and to allow supporters to vote on a number of club decisions such as selecting a kit design.
A vital way the Juventus fan token can be used is in claiming rewards, which can range from a discount on merchandise to the clubs own TV subscription fees.
Socios has also claimed that they plan to make the tokens tradeable.
Lover of all things crypto, blockchain and AI, professional tech scribe & part of the editorial team at Crypto Disrupt.